10 Things To Do Before Spending More on Advertising
By Dan Harley | Tech Talk
Business is slow. Jobs aren’t coming in. The phone isn’t ringing. Cash flow is slowing to a trickle.
What do you do?
Before you panic and start throwing more money at advertising, STOP.
In this episode of **Tech Talk with Dan Harley**, I share 10 practical things small-business owners can do RIGHT NOW to generate opportunities using customers, contacts, relationships, and marketing assets they may already have.
We cover:
• Calling past customers and referral partners
• Following up outstanding estimates
• Building and using your existing customer database
• Getting more value from your Google Business Profile
• Using email marketing to reactivate customers
• Turning one job into content for multiple marketing channels
• Asking for reviews and referrals
• Finding out what’s actually broken in your online presence
• Organizing and monitoring your digital presence
• Evaluating paid advertising BEFORE increasing your budget
One of the biggest mistakes a struggling business can make is assuming that spending more money on advertising will automatically solve a cash-flow problem.
Sometimes the best marketing technology you have is already sitting in your pocket:
*Pick up the phone and call people.*
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