Tech Talk Episode #120 – How To Save Money On Print Advertisement

This is a special episode of Tech Talk where I review and discuss the segment #4 in my online course “Free & Almost Free Ways To Advertise Online”. We divert into some advanced topics. Comparing print advertisement to online advertisement. The difference in costs and capabilities. How to integrate online and offline advertising strategies. There’s a huge difference between print advertisement and online advertising. Print advert let’s you get traffic to anyone but not everyone can be your prospects while in online advertising, you get the benefit of laser targeted results, which can lead the right prospects to your business. Means you get prospects that are already interested in your business.

With the help of their search history, advertisers will be able to determine what they are looking for and lead your business to these specific people.

Benefits Of Online Advertisement

Reachsearch – Advanced SEM PPC Management and Response Based Optimization

Retargeting – Re-targets Website Visitors with Display Ads and Increase Response Rate & Visibility.

Geofencing – Target Prospects Based On Location

Summarize

Print advertising is good for your business but can be quite expensive. While online advertising helps you get a cheaper way to increase sales and get an effective results by reaching out to the right prospects. Print advertising vs. online advertisement, which one works well for your business?

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