https://www.youtube.com/watch?v=sgs_LZ4KhZo A recent conversation with a local business owner revealed a much bigger problem than expensive marketing. Like many small business owners, he was investing heavily in marketing services, websites, and lead generation. But during our discussion, we uncovered something far more concerning: Who actually owns the business’s digital assets? […]
https://youtu.be/baRrFN-jQ8I A Comeback Story from the Mojave Desert Every business has its ups and downs. Some ride the wave. Some struggle.And some — with the right guidance — transform completely. One of my earliest and most memorable clients was Ron Axelrod, founder of The Maverick Company. Ron wasn’t just another […]
The Nightmare of a Negative Review Every business owner dreads it. That one-star review. It feels like your entire reputation hinges on a single angry customer—sometimes one you don’t even recall serving. It’s frustrating, disheartening, and often completely unfair. Let me share a story. A longtime friend of mine runs […]
The Digital Marketing Playbook for Construction Contractors: Why Most Fail and How to Succeed Why Most Contractors Fail at Digital Marketing If you’re a construction contractor, chances are you’ve tried digital marketing at least once—and if you’re like most, it didn’t go as planned. Maybe you ran some Facebook […]
