Tech Talk Episode #142 – Does SMS Message Advertising Work?
Responding to questions from listeners regarding SMS messaging as advertisement. Is it effective. What are the benefits of SMS ads. What are the downfalls of SMS ads. My recommendations.
Does SMS Message Advertising Work?
Well, let me tell you a story. I’ve met a guy who basically timeshares to yachts of all things. A unique business with several occasions around the US and I think overseas too. Basically, you buy a yacht or a boat, maintain to lease it or timeshare it. This guy here wanted to refine respond through SMS and he was very adamant about using it, no email marketing or anything else, just text messaging. The problem is managing SMS marketing system, it fires off messages in midnight and ends up pissing off everybody, which leads them in the opposite direction.
The good thing about SMS message advertising is because it’s economical and direct. But the disadvantage is that, if it’s not well managed, it can be annoying. It’s a great marketing tool but it needs to be well-managed to work effectively. But it shouldn’t be just your marketing. Instead, it should be part of your marketing system. There’s a lot of forms of advertising that you can apply to your business than just focusing on one marketing strategy.
