Tech Talk Episode #137 – Case Study Of A Closed Deli
We talk about A Friend’s Deli Restaurant Closing. What Could Be Done With Internet Marketing To Keep His Restaurant Business Open And Even Thrive. Angles where other independent restaurants can compete and beat the franchise chain restaurants. The Tons of independent restaurants in San Francisco are shutting down.
There was a case study of closed Deli that is all about a restaurant in which it is trendy that suddenly close, claiming that it was off for months. California has turned out to be hard for independent business. Some factors affect the business in which shown in the video. The first factor is the lack of marketing strategy.
The information shown and reflected on some of the business listings are lacking and incorrect. This is something he could have fixed and corrected that could have been done for free. Another factor would be the location of the business that is in the middle of several franchise food places.
With advertising through smartphones targeting all the neighboring competitors would be an effective strategy. One way that could be the best thing to do that is through online ordering, which opens an entirely new stream of income, costs less than a new location, and convenient for loyal customers. Some other ways would be through social media, facebook paid campaign, and emailing marketing campaigns that would promote coupons and specials via email and control communication with his patrons.
Summarize
Summing up everything, the case talks about a well-known restaurant that suddenly closed, causing a shock to its customers. It was then observed that the restaurant lacks many aspects of their marketing strategy, causing the downfall of the business primarily online.
Therefore, marketing efforts are pretty well with the internet. It was suggested to improve their information system and the relay of this information on the internet. However, California has become quite hostile to small business. Other service offers SEO/SEM services, social network marketing, and web development. There are also lots of room for improvements.
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