Although there are so many ways of marketing products and businesses, advertising through a newspaper is one of the effective strategies. In this modern society, people are now using smartphones most of the time, slowly leaving the traditional ways behind. A newspaper, an old-time media marketing advertising, is a printed media that is distributed to people daily. It is divided into sections, including advertisements, opinions, entertainment, etc. This form of advertising may not be as effective as it is since then.
There are several forms of marketing strategy that are being used by many companies. Unfortunately, newspapers are out of the picture simply because a so-called ‘internet’ is already existing. Internet media is the most convenient way of relaying information in today’s generation. Basically, as to the cost of expenses, internet media cost lesser than those on the newspaper.
Daily rates for publishing advertisements on the newspaper cost much more than the monthly subscription of those in the internet media. The return of investment on internet advertising is substantially higher than those in the newspapers. Marketing on the internet is much more exposed and visited by many, especially in today’s time.
Summarize
Many people of this recent generation that would just agree that newspapers do not have a significant role in their lives. This is because the internet has taken the role of spreading information, particularly regarding news, entertainment, sports, and many more. Printed media is honestly time-consuming.
But with the internet media, with just one click, people get to know more about their surroundings, not only local but as well as globally. Another aspect on why people choose internet media than those of the printed media is that they can freely express and post their comments and opinions on different matters which in fact, no other medium has ever given individuals such role.
